James What has long been making his mark on electronic music. His is a two pronged attack, the first being solo as both producer and DJ. He has played everywhere from Panorama bar to Fabric to across both Americas, Europe and Australia, has previously hooked up with Crosstown boss Damian Lazarus as Zod and released on his other label, Rebellion.
So too has his original solo work, which is a knowing concoction of gruff techno, slick minimal and classicist house aesthetics, come on labels such as Crosstown Rebels, Poker Flat and Murmur, with remixes being commissioned by Rue de Plaisance, CityFox and My Favourite Robot. In 2015 James founded Araï Agency, a boutique booking agency which tours and promotes underground artists across Asia and Australia.
Of course, James is also one half of Berkson & What, the analogue loving house and techno partnership that has won worldwide acclaim for their live shows and productions on labels like Poker Flat, Get Physical and Play It Say It. In 2015, that project gave birth to its first album, and also gave rise to their new label Modelmaker, leaving yet another indelible mark on the scene that James What has so intrinsically been linked with ever since making his debut.